HTML
<td data-gender="male">...</td>
CSS
td[data-gender="male"] { ... }
Jquery
$('td:contains("male")')
$(element).not(":contains('male')")
HTML
<td data-gender="male">...</td>
CSS
td[data-gender="male"] { ... }
Jquery
$('td:contains("male")')
$(element).not(":contains('male')")